This Rs 251 smartphone is nearly breaking the Indian Website. Freedom 251, that’s probably the world’s most cost-effective smartphone, makes an attempt to ride on the build in India and Digital India wave and is that the high trending topic on-line in India.
While the Ringing Bells’ Freedom 251 has each fans and sceptics abound, the lingering question is however Ringing Bells can manage to sell a full-feature smartphone at such an occasional worth. Ashok Chadha, president, Ringing Bells, explained to IBNLive however his company can manage the Rs 251 tag whereas additionally managing a profit.
According to him, his company can die the advantages of thirteen.8 per cent duty protection at the side of low promoting and sales prices. They additionally expect to form the foremost of economies of scale, per that costs go down as production goes up.
Of what we perceive of Ringing Bells strategy, the freedom 251 can act as a bait to draw in users to a web searching service that the corporate plans to line up. And a district of the revenue they generate from the marketplace are going to be accustomed subsidise the phone.
While this would possibly seem to be smart on paper, the question remains if this may be property within the universe with multiple economic process at work?
We have used the device over one or two of days and it will seem to be a good deal at this low worth. The phone comes with a 4-inch WVGA (480×800) IPS show, 3.2 megapixel auto-focus rear camera, 0.3 megapixel front camera, 1.3 rate quad-core processor, 1 GB RAM, eight GB of internal storage with Coyote State card support, 1450 mAh battery, and automaton five.1 Lollipop OS. however the issues round the phone have less to try and do concerning the standard of the device.
Expressing concern over the launch of a smartphone at worth as low as Rs 251, mobile trade body Indian Cellular Association (ICA) has written to medium Minister Ravi Shankar Prasad to induce into depth of the problem, expression the speed couldn’t be below Rs three,500 even when a supported sale.
Even the web site discovered for prospective consumers to pre-book the phone – freedom251.com – was riddled with multiple problems since morning. an oversized variety of users have complained concerning the web site being inaccessible and problems with putting orders.
The Freedom 251 appears like one more iPhone clone, not solely on the outside (complete with the circular home howeverton associated an non-operational alert slider) but even the app icons seem like a robbery of what is found on iOS.
The phone conjointly seems to be a rebranded version of another phone marketed in India by New Delhi-based Adcom. The Adcom Ikon four (listed on variety of on-line searching sites) shares constant appearance and similar specifications (the camera specs take issue though) because the Ringing Bells Freedom 251, as well as the looks of the Apple-like icons.
In fact, the review units, sent to IBNLive, had a partially-erased Adcom brand on the front that the corporate shoddily tried to mask with agent.
IBNLive analysed the import prices of the parts of the comparable Adcom Ikon four and also the worth of the parts total to a minimum of Rs 2546 (the Adcom Ikon four is priced at Rs 4081 on Flipkart). and also the Freedom 251 is being publicized at a tenth of that price.
There also are some objections around if a Rs 251 phone is what build in India ought to be concerning.
Ringing Bells intends to sell around a pair of.5 lakh to three lakh units a month and has set for itself, another apparently undoable target of capturing thirty per cent of the Indian smartphone market within the next twelve months.
Going by reaction, shoppers have expressed heart-whole want to have a smartphone at such a coffee worth purpose. however the important take a look at for Ringing Bells is to deliver on its promise to customers, systematically. And if they’re able to do that, the liberty 251 may disrupt the lower finish of the Indian smartphone trade. The task seems powerful and doubts stay.